POSH: NON-ALCOHOLIC BEVERAGE BRANDING
BRAND IDENTITY | LOGO CREATION | PACKAGING DESIGN
The goal for this project was to create a brand identity and packaging for a non-alcoholic beverage company. I created Posh, the “non-alcoholic getting ready drink” that kicks off the night with a punch of flavor. The word Posh means elegant or stylishly luxurious, and these drinks are just that. While the strawberry lime mojito is perfect for a relaxing and pampered-filled night in, the passionfruit fizz will give you the touch of boldness you need for a night out on the town. Posh’s branding is fun and flirty while remaining classy, elegant, and timeless.
While creating Posh, it was important to map out a clear brand identity even though I was eager to begin designing. Some methods I find helpful in the research phase are mind mapping, mood boards, competitive analyses, and bouncing ideas off of others. My target audience was women between the ages of 21-35, and since I wanted Posh to be more elevated and classy, I imagined that these women were more high maintenance and value aesthetic and curated experiences. I also made sure to establish key description words and brainstorm different flavor ideas. Once I had honed in on Posh’s identity, it was time to start designing!
RESEARCH PHASE
After many iterations, I settled on a simple yet elegant logo, a flirty color palette, and two well contrasting typefaces. I added hand-drawn doodles to match the flavors and add to the feminine, fun aspect of Posh. For the “night in” drink, I used a soft orchid pink to evoke feelings of relaxation and comfort. The “night out” drink is the inverse with a punchy, purple color and a bold flavor. I physically mocked up the boxes and photographed them below, making sure to feature both flavors clearly.
